Dark Hedges Experience Logo
Website Copy
September 23, 2019
Substantive Edits
April 13, 2018
Show all

Tone of Voice Creation


Venture Scanner wanted to update their website and brand identity to ensure that their story was being affectively told, and wanted someone to enable them to envision this future.

Venture Scanner is a premium service provider to organisations around the globe, and wanted their written content to communicate this effectively.

We worked with the key stakeholders to workshop initial thoughts and ideas, to understand each individual's relationship with Venture Scanner and how they wished to communicate the brand. Once this was discussed and shared, we went on to conduct product positioning, competitor analysis and compile an overview of how Venture Scanner could most effectively communicate.

The guidelines were presented to the stakeholders to roll out across all content: website, newsletter, slide deck, social media and more.