Krayon approached us to assist with the language used within their branding. They sought to target two very different potential client markets using very similar texts. They wished to adopt the tone and attitude of a 'friendly professional' while ensuring the explained their business model in a clear and concise way.
To develop an editorial guideline for Krayon, it was necessary to sit down and discuss their brand with their founder. He was responsible for the existing brand guidelines, and had developed the business model for Krayon. Once completed, we provided Krayon with a draft of text documents and a glossary of terms which would be used in all written content. This content included not just the website, but also the documents presented to investors and funders.