Editorial Guidance

Brand Voice Creation
February 16, 2018
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Editorial Guidance


Guywithredbeard Motion approached us to assist with the language and phrasing of their brand. Stylistically, Guywithredbeard Motion use simple and dynamic colour schemes throughout their work, with bold outlines and subtle transitions. They wanted a tone of voice that would complement their style, and ensure visitors to their website knew what Guywithredbeard Motion did, and how they did it.

To provide an editorial guideline for Guywithredbeard Motion, it was necessary to sit down and discuss their brand with their head designer. He was responsible for the existing brand guidelines, and had developed Guywithredbeard Motion’s visual style. Once completed, the editorial guideline was implemented by Guywithredbeard Motion. The guidelines are used in internal and external communications, on the website, and on the captions for social media.

Guywithredbeard Motion