Client: Foróige | Big Brother Big Sister Programme
I worked with Foróige and Guy with Red Beard Motion to write the script for an animated video to tell the story of their Big Brother Big Sister Programme.
The script had to combine elements of real-life stories and highlight the impact of the Big Brother Big Sister Programme, not only for the young people who sign up to the programme but for the volunteers who are paired with a young person. I had to condense the high level information into a digestible, short script for use on social media.
The video was the foundation of a marketing campaign aimed at volunteer mentors to sign up for the programme throughout 2021.
“From initial meet, to final cut, working with Michelle was fantastic. A true creative collaborator, Michelle took the words and stories of our young people and volunteers and helped craft a moving piece that perfectly fit the inspirational tone we wanted for our video. Her work helped bring the impactful results of the Big Brother Big Sister Programme to life.
Michelle is the kind of writer who takes a dossier of research and quotes and adds heart, lyricism, and creativity to a piece of prose - whenever we’ve collaborated with Michelle she helps bring our work to new heights.”