Client: Anew Support Services
Video Scriptwriting and Development
Anew Support Services is a charity based in Dublin who provide emergency accommodation for pregnant women who have become homeless as a direct result of their pregnancy. Working closely with Guy with Red Beard Motion, and David Laurence of Tara Street Productions, I created the script for this video to tell the story of Anew, and the impact their work has on some of the most vulnerable women in Irish society.
The video initially served as an entry into the Charity Impact Awards, 2019, where Anew won the ‘Medium Organisation’ Category. However, the video was also to serve as a way to tell the story to funders, industry representatives and the general public. The focus on the story and the impact of their work means this is a multi-purpose video that can be used wherever it’s needed.
“Michelle immediately understood the tone of the story we wanted to tell to raise our profile and through 2019, she worked on a short video script for us for an animation to explain the impact of our work in 90 seconds! The final story resulted in Anew winning The Charity Impact Award 2019. She has an exceptional ability to tell a story in the way you want it delivered and heard as her approach is to understand the message we want to give and incorporate our ethos and values in the way the message is given.”